Tim Brown during a ted talk about creativity
and design, talks about how important it's to encourage and unleash our innate
creativity when we want to project a design or an idea, talks about how
essential it's to develop the process from a playful perspective, from the
liberation of our inner child, from the game experience in order to achieve
great and creative solutions. According to him, the process of exploration and
experimentation in design is a powerful tool and must be completely
internalized within each one. But in what way is it possible to erradicate from
oneself all the customs that we know and govern us, and manage to escape from
the natural way we think? How to stop limiting yourself when you´re creating?
To achieve a kind of experience close or
similar to the experience of a child, the habit of constantly trying to
categorize everything that is perceived from our environment must be uprooted
as much as posible, deconstruct the way which the information stored in our
brain is used in order to understand what is being seen. A child not
understanding the why of things opens up to all kinds of possibilities to
discover it through questions and exploratory games. What is this? What can I
do with this? These are questions that perfectly conceptualize how a child
manages to devise a way to play with any object that is within their
environment.
"Playing is not anarchy" clarifies
Brown. A good artist will be able to find ways to connect and complement
exploration with production during the process of creating. A good artist will
be able to find ways to connect and complement exploration with production
during the process of creating.
a good artist is capable of surrendering to
experience, to the opportunity to play in order to create, by stopping judging
their ideas and trying to edit them, by not feeling ashamed to expose their
imagination and convictions, but to feel confidence at playing time and
confidence when you're creating, because that is how it's possible to transform
the work of design and art into a true profession.
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